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Principles

Mission, vision and values

The texts below are working proposals. They become official only once approved by the association's governing bodies.

Mission

Proposed wording — awaiting approval by the association

To support cooperation, communication and the exchange of useful information among people and organizations interested in the poultry sector, responsibly and transparently.

Vision

Proposed wording — awaiting approval by the association

A poultry sector in which those involved cooperate constructively, have access to accurate information and contribute to the responsible development of their communities.

Values

Proposed wording — awaiting approval by the association

  • 01Responsibility — towards members, the community and animals
  • 02Integrity — accurate information and accountable decisions
  • 03Cooperation — dialogue among everyone concerned
  • 04Transparency — clear, verifiable public information
  • 05Respect — for people, traditions and the environment
  • 06Continuous learning — openness to good practice